17 Nov Effective Selling Methods through Social Media
More than a marketing tool, Facebook, Instagram, Twitter, Pinterest, LinkedIn and other social media channels can boost the performance of your sales team. In a report, the Aberdeen Research Group stated that 79 out of 100 trade representatives are more willing to reach their odds when they take the benefits of social sales into the sales process.
So why the representatives do not want them to maximize the use of social media to sell their products?
While social turnover takes time, it is worth paying, so it is important to stay with it. For you to build a social sales program that really makes the results in a measurable time, here are some strategic and effective ideas that you can do now.
Use more visual: When it comes to capturing your customers’ attention on social networks, there is probably nothing more effective than using images. If you have a competition or promotion, why not create a graphic for the competition rules or post a sales weekend? Similar. Computer graphics is also a social marketing tool. It provides useful information at the same time, it is visually appealing and help keep your followers keep the brand in their mind.
Speaking of images, Instagram is a social-media visually challenging channel. It extends with videos and photos so it could be a great social sales platform outside of Pinterest, Facebook and Twitter. Some companies even use Instagram as their main source of income for this exact reason.
Provision of solutions: Good content is all that answers your potential customers’ questions and they are not just your things, but your world in general. To actually sell a product, your prospects should consider a solution to their concerns. Therefore, messages should focus on the problems and issues of the audience addressing it and empathising towards their pain points.
A carefully curated content can actually make wonders for your brand. A step by step guide through the buying process can actually motivate the customers to buy the product. Similarly, product reviews and user reviews play a key role in boosting your sales.
Add a human element: An effective social distribution has a lot to do with establishing relationships between the brand and the consumer. Therefore, you should try to give your brand a human touch. This means that you will need to generate or share content that will present to you the people behind the brand. Images with human faces were found more effective as other images, without them carrying.
However, these results do not mean that you should wear a selfie every week to attract likes and comments. However, this is a good reminder product downloads with content to balance, which is more humanization.
National Geographic is an expert to give your message a personal call without going over the edge. Less than a day and his picture has already received more than 200 thousand engagement.
Regularly communicate to your audience: If you have identified a relationship you want to publish about for social development, it is the content that will know directly or you will grasp that you are interested in mentioning in your posts to take position and engage with them regularly.
This process of engaging with the audience proves really fruitful when it comes to social selling. The bigger part of B2B sales depends upon how well you read your potential client’s mind-set and act upon it to effectively convert them into your clients.
Show your services or products through videos: You do not have to go big in video production. Create a simple video that shows the features of the product may do the trick. You can also create a video that teaches users how to use their products. But if you are for a challenge, you can produce a fun video that may be viral. Bonus when you share a message similar to the big players you are bound to get noticed.
Determine the keywords your competitors use and build on them: In addition to the competition for sales, bear in mind that you are also fighting the prospects search for specific keywords and keyword chains in Google. Therefore, it is advisable to be informed about what your target customers normally look for.
There are many online tools that can help you determine which keywords lead to competitive outcomes. For the beginning, the Search Engine Journal recommends the use of keyword research tools such as SEMrush competition and Google AdWords keyword planners.
Use keywords to create new content and enjoy your social sales program. Make sure your messages are creative and interesting. Resorting too boring content filled with keywords is never a good idea.
Blog frequently and more frequently: Blogging is the best builder in the community. The more you read, the more you learn about your prospects – you can even name these people in your company’s marketing materials. Blogging opens up an opportunity for you to reach in your community on a personal level.
Develop content for each phase of the purchase process: The sales process just should not be the focus of your social marketing strategy. Focus on the development of content for each phase of the purchase process. Creating custom content is the key to unite your customers while shopping.
Remember: a matter of hiring the customer is your strongest allies of sales. Produce content that your potential customers want or really need. Concentrate your strategies to give something back to your community rather than try to get something from them, and the results will follow.